Broker Check
John R. Mata

John R. Mata

Chief Executive Officer & Founder

john@iwmaviation.com

John’s career began long before he ever stepped into the financial world 26 years ago. It began with a belief—quiet at first, but unwavering—that people deserve someone they can trust with the parts of life that matter most: their families, their futures, their legacy.

That belief wasn’t formed in an office.
It was shaped at home.

As a husband and a father, John understands firsthand what it means to carry responsibility for others—to protect, to provide, and to make decisions today that will echo for generations. It’s the same lens through which he views every client relationship, because to him, wealth has never been about numbers alone. It’s about the people behind them.

He didn’t choose wealth management for the spreadsheets or projections.
He chose it for the families.

In those early days as a financial advisor, John sat in living rooms and around kitchen tables—not across a desk. He listened to stories of sacrifice, ambition, and hopes passed down through generations. Parents wanting more for their children. Couples building a future together. Families trying to preserve what they’d worked a lifetime to create. He understood quickly that financial planning wasn’t just a service. It was a responsibility. A promise. A calling.

As he moved into leadership—first as a branch manager in Houston, then as a Regional Manager supporting more than 100 OSJ managers across the country—John found himself at the heartbeat of an industry that could lift people up or let them down. He witnessed advisors who cared deeply. He witnessed others who didn’t. And he saw clients, much like the families he loved most, who needed someone to stand up for them when decisions were difficult and the stakes were high.

Those experiences changed him.
They refined him.
They tested the very core of who he was—not just as a leader, but as a man.

John believes integrity isn’t a value you write down. It’s a value you live—especially when it’s hard, and especially when doing what’s right means standing alone. It’s the same principle he strives to model for his family and for every advisor and client who places their trust in him.

Out of those defining moments came a vision: a firm built not on pressure, sales, or performance quotas, but on compassion, clarity, and the courage to act in a client’s best interest—every time.

So he built it alongside with his wife.

Integrity Wealth Management is more than a company. It is the culmination of every lesson, every challenge, and every family John has had the privilege to serve. It is a place where advisors lead with heart, where planning feels personal, and where every strategy begins with one simple question: What is best for the client—and their family?

Today, as CEO and Founder, John continues to lead with the same conviction that guided him from day one. His mission isn’t just to manage wealth. It’s to honor legacies, protect futures, and elevate a profession that touches people’s lives in the most profound ways.

Because for John, this work is—and always has been—about something greater than finance.

It’s about family.
It’s about trust.
It’s about doing what’s right, no matter the cost.

And that is the legacy he is building—at home, in his firm, and for every client he serves—one decision at a time.